Rules For Successfully Using the Internet as a Prospecting Tool

The Internet can be an incredible tool for promoting yourself, your products and your opportunity.

There are a few “housekeeping” thoughts you should know about the Internet and the role that it can play in your business.


First of all, don’t expect that the Internet is going to take the place of building the relationship with your prospects or the “human touch.”


The Internet is the greatest sorting tool there is, and it will sort through your prospects and deliver to you someone who is looking for what you have to offer.


As soon as your prospect fills out the contact form on your website, or makes contact with you in anyway, now is the time for you to pick up the phone, if you have a phone number, or make personal contact with your prospect in some way.


PLEASE DON’T MISS THIS POINT.


Also, don’t waste any time getting back with these prospects. If someone is willing to take the time to give you contact information, use it! Every month, without fail, I hear from interested business prospects who have completed four or five forms online and I am the only one to call back or make contact. And, guess who sponsors them? Me, that's right! Set yourself apart and call those contacts!


Those who think that the Internet is going to replace the human factor involved in Network Marketing will never experience long term success.


Another important housekeeping note is to remember this simple concept - "If you wouldn't do it offline at a party, don't do it online in a forum or community; or social media site."


Don't update your wall on Facebook with posts about how much money you or someone is making in your opportunity. Don't litter Twitter with hype and bogus claims.

Here's the thing - no one who is a serious candidate for you business believes any of that anyway. People who see and respond to those ads are looking for a quick, simple fix, and we all know that it doesn't matter who the company is; the big name behind it; the product line; or the comp plan - this things don't guarantee success!


Build relationships online and you'll build a strong, lasting business.


EXPECT Success!

Jackie Ulmer

Effective Use of Facebook for Your Business #2

More on the series of how to be effective with Facebook and social media marketing.

Number 2 – Please don't SPAM me.

When I started marketing my business online, 10 years ago, I adopted one business principle for certain –

If I wouldn't do it at a party; event or in a crowd offline, I shouldn't do it online.

That just seems like common sense, doesn't it? Evidently, some people didn't get the memo!

Would you walk into a party wearing a sign that reads – Join me and make a six figure income next month? I hope not. So why would anyone do this online.

When you get involved in conversation online, whether updating your status; sending a message to a contact; or posting on someone's wall, think about how you will be perceived.

Blasting someone with your opportunity is rude and unwelcome. It's like interrupting a conversation. Would you do this offline?

Always think before you write online. Think about who you will attract with your message. Anyone who has TRULY built a successful business knows that these type of messages do not attract the type of person with the commitment to build a business.

Creating content and value; developing relationship authentically; being INTERESTED in others is what builds a successful business, online and offline.

So, save your SPAM for the dinner table!

EXPECT Success!

Jackie Ulmer

Effective Use of Facebook for Your Business #1

Facebook is an amazing tool for many things. I have enjoyed it most for reconnecting with friends and people from my past – school, previous jobs, previous places I have lived, etc. And, I certainly enjoy and use it as a business building tool.

It can be a very effective tool for your business, when done correctly. Here are a few ways to make your time spent on Facebook, and other social media marketing sites worthwhile, and beneficial for those you connect with.

This series is going to share some tips for success with Social Media Marketing.

First, if you are going to request a friend from someone you don't know, take the time to look at their INFO page and know a little about them. To me, it's very irritating to have someone request my friendship, and then send me a message asking "tell me a little about you. What do you do?" Well, duh, why did you want to make friends with me if you weren't really interested in knowing about me BEFORE the request.

It's much more effective to take a moment and read a little on the INFO page (I realize you can't see it all) and then send a message commenting on something specific. That lets the person know that you are sincere and not just racking up a huge number of friends with no regard for the quality.

Building relationships is the first step in building a business and it starts with sincere interest.

EXPECT Success!

Jackie Ulmer

Are You Making This Online Marketing Mistake?

Have you ever sent out an email blast; tweeted or posted a Facebook Update using your product name; company name or something about who's making how much money?

Here is a clue about your target market for your opportunity – they don’t care about your product or service; the name of your company; what big name is behind it; or who made 6 figures last year. What they care about is how it can solve a need that they have. Provide the solution to a problem, and you’ll sponsor another team partner.

It’s as simple as that, really, and yet so few people “get it.”

Instead, most internet marketers, particularly those involved in Network Marketing, spend their time talking about how great or unique their company’s product is; all of the patents it holds; and how one can make easy money in the business.

You’ve seen the ads, right?

“Make $100K in 6 months with our proven system.”

“BIG NAME promises to create more millionaires with his entrance into Network Marketing.”

“Guaranteed - $1000 in 24 hours.”

“No selling, No Sponsoring, No Meetings, No Cold Calls!”

First of all, no one believes the person who is advertising making big money quickly because we have figured out by now that the people who are making big money don’t advertise it in that way. It’s the “posers” who feel the need to blast that type of message.

Second, when one makes something look and sound so easy, who do you think it will attract? Someone who expects it to be easy and we all know that there is no short cut to true success.

Well, then, how DO you attract people to what you are offering?

You start by having a genuine conversation. You ask questions, and you get to the heart of what is most important for your prospect; what problem exists and what solution they are looking for which has you in conversation in the first place.

Success in Direct Sales/Network Marketing has little to do with the product, the compensation plan, or the big name behind the company. It has everything to do with the relationship you forge with your prospect; and the interest you take in assisting them in getting what they want.

Don’t make the mistake of projecting onto your prospects your own interests; wants and desires. It has no place in the conversation unless the prospect asks you specifically. Even then, be brief and turn the subject back to them.

Be a great communicator. Be more concerned about what your prospect will get out of your message than what you think you are saying that matters.

Before you begin a conversation, either written or spoken, get yourself into the shoes of your prospect. Feel the pain your prospect feels and communicate based on the challenges he/she faces. Communicate so that your prospect knows you “get them.” You know where they are coming from. You want them to feel identified with you. This establishes critical trust.

You want to make a connection between the desires, wants and needs of your prospect and the outcome or benefit that you are offering. The closer you can make that connection, the better. The more you will draw them in and the closer they will become to taking action.

You want to make them know that what stand between them and what it is that they want is exactly what you are offering.

Communicate that regularly and effectively to your prospects and you will become the sponsoring superstar you long to be. Your paychecks will increase and you will no longer feel the need to communicate anything to your prospect except exactly what it is he/she is looking for.

EXPECT Success!

Jackie Ulmer