What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.
Key Quality #4 – Follow a System of Single Daily Actions.
Let's face it, your business is going to grow by doing only two things – finding customers, and signing up new distributors who find customers and new distributors. So, you'll want to incorporate these two things into a plan of Daily Actions.
Your system for doing these things will consist of your list and methods for finding people to speak to about your products and business; your presentation to these prospects; following up; and taking action with those who say yes.
Decide how you are going to grow your contact list. Start by using the notification process to advise those you already know about your business. From there, determine the methods of generating leads that most appeal to you. Talk to your sponsor about different ideas and find your best fit. This will help ensure that you take these action steps daily.
Your daily action plan should consist of talking to at least 2 people per day about your business. As you do this, you'll also incorporate follow up as part of your action plan, since you'll be following up with your daily contacts. Sponsoring and training will also become a part of your daily business plan, as well.
These consistent actions will take you to the top levels of success in Network Marketing.
Tomorrow, Key Quality #5 – Attend Company and Distributor Events.
EXPECT Success!
Jackie Ulmer
Wednesday, August 05, 2009
Tuesday, August 04, 2009
Key Quality #3 of the Successful Network Marketer
What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.
Key Quality #3 – Study Your Profession.
If you wanted to learn to fly an airplane, there would be some education and study required, right? What if you wanted to become a surgeon? Same thing. Network Marketing success is no different. You must be teachable, and you must be willing to seek out and learn every day.
Talk to your sponsor about the methods he/she uses to build the business. Find out what training resources you should be learning from. Set aside time every day to expand your learning process.
As you begin learning and studying the profession, you will find stories and experiences shared by others that are just like you. Everyone has moments of challenge and struggle in this profession. Everyone who is actually working the business hears "no" much more than they hear "yes." And, the successful ones keep going. No matter what.
As you study these stories, it will instill in you that you can be a success, too, if you just keep taking action. Your first days in Network Marketing can be the most challenging, and if you are plugged into learning and studying from others, you will know that what you are experiencing is common and this can keep you in the game.
Your business will grow as fast as you do and you'll grow faster by studying and learning from others. Stay in student mode and be ready to share this important activity with your growing downline.
Tomorrow, Key Quality #4 – Follow a System of Single Daily Actions.
EXPECT Success!
Jackie Ulmer
Key Quality #3 – Study Your Profession.
If you wanted to learn to fly an airplane, there would be some education and study required, right? What if you wanted to become a surgeon? Same thing. Network Marketing success is no different. You must be teachable, and you must be willing to seek out and learn every day.
Talk to your sponsor about the methods he/she uses to build the business. Find out what training resources you should be learning from. Set aside time every day to expand your learning process.
As you begin learning and studying the profession, you will find stories and experiences shared by others that are just like you. Everyone has moments of challenge and struggle in this profession. Everyone who is actually working the business hears "no" much more than they hear "yes." And, the successful ones keep going. No matter what.
As you study these stories, it will instill in you that you can be a success, too, if you just keep taking action. Your first days in Network Marketing can be the most challenging, and if you are plugged into learning and studying from others, you will know that what you are experiencing is common and this can keep you in the game.
Your business will grow as fast as you do and you'll grow faster by studying and learning from others. Stay in student mode and be ready to share this important activity with your growing downline.
Tomorrow, Key Quality #4 – Follow a System of Single Daily Actions.
EXPECT Success!
Jackie Ulmer
Monday, August 03, 2009
Key Quality #2 of the Successful Network Marketer
What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.
Quality # 2 - Develop a Loyal Customer Base
I know, I know – you were told that Network Marketing isn't about selling; it's simply sharing! Whatever. Do you want to be successful? Then don't be afraid of the word – SALES! It's not a dirty word. Sales goes on everyday and you are a part of it in some way every day. Why not profit from it yourself, since you offer great products and you believe in those products.
Big checks are created through sales volume and there is no better way to create sales volume than to develop a few, loyal customers and teach others to do the same. People will stay in the business when they have success, and that first success of getting a customer goes a long way to securing everyone's future.
Here is a shocker – not everyone you know is going to want to get involved in the business. In fact, most won't. But a strong number of those people will be interested in trying out your products.
For me personally, no one in my family is involved in my business and no one in my circle of close friends is either. They are, however, my best customers and strongest source of referrals. This creates a retail income source to fund a marketing budget for the business and it builds volume. As a leader, I am setting a good example for my team by retailing.
Set a goal of finding ten to fifteen customers. These are people who just use your products and are not interested in the opportunity. As I mentioned yesterday, I give away a lot of my products. Try this as well. Give a demo to ten or fifteen friends, along with a catalog and order form and see what happens.
Provide good customer service by following up to see how they like the products and check in regularly for repeat orders. Give discounts and add in bonuses. These are tax write-offs, and more importantly, they secure your customer base.
Teach your team to do the same and watch your group volume and commission checks soar!
Tomorrow, Key Quality #3 – Study Your Profession.
EXPECT Success!
Jackie Ulmer
Quality # 2 - Develop a Loyal Customer Base
I know, I know – you were told that Network Marketing isn't about selling; it's simply sharing! Whatever. Do you want to be successful? Then don't be afraid of the word – SALES! It's not a dirty word. Sales goes on everyday and you are a part of it in some way every day. Why not profit from it yourself, since you offer great products and you believe in those products.
Big checks are created through sales volume and there is no better way to create sales volume than to develop a few, loyal customers and teach others to do the same. People will stay in the business when they have success, and that first success of getting a customer goes a long way to securing everyone's future.
Here is a shocker – not everyone you know is going to want to get involved in the business. In fact, most won't. But a strong number of those people will be interested in trying out your products.
For me personally, no one in my family is involved in my business and no one in my circle of close friends is either. They are, however, my best customers and strongest source of referrals. This creates a retail income source to fund a marketing budget for the business and it builds volume. As a leader, I am setting a good example for my team by retailing.
Set a goal of finding ten to fifteen customers. These are people who just use your products and are not interested in the opportunity. As I mentioned yesterday, I give away a lot of my products. Try this as well. Give a demo to ten or fifteen friends, along with a catalog and order form and see what happens.
Provide good customer service by following up to see how they like the products and check in regularly for repeat orders. Give discounts and add in bonuses. These are tax write-offs, and more importantly, they secure your customer base.
Teach your team to do the same and watch your group volume and commission checks soar!
Tomorrow, Key Quality #3 – Study Your Profession.
EXPECT Success!
Jackie Ulmer
Sunday, August 02, 2009
Key Quality #1 of the Successful Network Marketer
Key Qualities of the Network Marketing Professional
What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.
1. Use your products, all of them. That old saying "become a product of the product" is critical for you to become comfortable and fluent discussing what your business offers. Nothing will put doubt into the mind of your prospect faster than quickly discerning that you don't know your product line. How can you instill belief in others if you don't truly have it yourself?
If your company offers a large starter pack of all of the products, get started with that. This is a business and getting started with all of the products will get you off to the fastest start. No excuses!
Go through your home and place every competing product you have that your company offers in a garbage bag. Give it away or throw it away and replace all products with those from your own store. This helps develop your product story and you might be surprised how many people who visit your home will ask about your products.
Also begin to share your products with others through samples and demos. I give away my products all of the time and this has come back to me tenfold in profit, repeat orders and customer referrals. Your products are the bet sales aid and tool you have, so why not use them? It's a solid investment in your business and a tax write-off.
As you sponsor others and grow your team, spend your time with the ones who commit to the product line as well. Those who commit to the product line from the beginning deserve your time and will likely be your most stable business builders.
When you are solid in your belief and use of your products, others will notice and become curious. Commit to yourself and your business through this first key quality – Use Your Products! And, then naturally recommend them to others.
Tomorrow, Key Quality #2 – Developing a Loyal Customer Base.
EXPECT Success!
Jackie Ulmer
What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.
1. Use your products, all of them. That old saying "become a product of the product" is critical for you to become comfortable and fluent discussing what your business offers. Nothing will put doubt into the mind of your prospect faster than quickly discerning that you don't know your product line. How can you instill belief in others if you don't truly have it yourself?
If your company offers a large starter pack of all of the products, get started with that. This is a business and getting started with all of the products will get you off to the fastest start. No excuses!
Go through your home and place every competing product you have that your company offers in a garbage bag. Give it away or throw it away and replace all products with those from your own store. This helps develop your product story and you might be surprised how many people who visit your home will ask about your products.
Also begin to share your products with others through samples and demos. I give away my products all of the time and this has come back to me tenfold in profit, repeat orders and customer referrals. Your products are the bet sales aid and tool you have, so why not use them? It's a solid investment in your business and a tax write-off.
As you sponsor others and grow your team, spend your time with the ones who commit to the product line as well. Those who commit to the product line from the beginning deserve your time and will likely be your most stable business builders.
When you are solid in your belief and use of your products, others will notice and become curious. Commit to yourself and your business through this first key quality – Use Your Products! And, then naturally recommend them to others.
Tomorrow, Key Quality #2 – Developing a Loyal Customer Base.
EXPECT Success!
Jackie Ulmer
Saturday, August 01, 2009
Are You Confused by SEO and Search Engines?
It's always educational to chat with others who are building a business online and find out those things that are most challenging or puzzling to them. One topic that comes up so frequently is Search Engines; Placement and Search Engine Optimization.
I thought it might be helpful to share some thoughts around the topic and some of my own experiences. While no one really knows what Google wants (except Google!) there are some things I have noticed and tracked over time.
Let me first share, however, that you can build a wildly successful business online without a top 10 Organic (meaning not paid) Search Engine listing. I know this because I have done it, so this is not theory. Yes, search engine traffic helps and is a big boost, but it takes time and involves more than good, "elbow grease" marketing.
Search Engine Optimization sounds scary, but it's really just about creating content on your site that uses a "keyword strategy" to target the audience you wish to attract. So, it's starts with getting into the mind of your potential prospect.
You have a business and you want to attract others to do business with you, or join you in your business, right? What word or phrase would your potential prospect type into a search engine in order to find you, if they don't even know you exist?
Spend some time brainstorming the top keyword phrases that your prospect might use to find you. Use your top keywords on your website as you write your content. Or, if your site is already done, you can re-write your content to add these keywords in. The objective is to get Google to "read" your site and determine that it is "worthy" to be ranked on their search engine results.
You want to place these keyword phrases on your site enough that Google reads them and places your site appropriately, but you don't want to make them so redundant by repeating them too much that your reader loses interest.
Each page of your site is independent and can have its own keyword strategy, so spend some time with each page. This does not have to be an overwhelming process, though. Take a page a week and spend an hour or so working on it. Over time, these efforts will pay off as you fine tune your site and "gain favor" with the "Google Gods!"
Each time you update a page, you can re-submit it to Google using their "Submit Your Website" feature. You don't have to submit your site more than once, as Google will revisit over time, but it can boost the process when you add content. Or, if you do a complete site overhaul, be sure to re-submit.
As you are working on your Search Engine strategy and rankings, make sure you are taking time daily to promote your site as well. You can do this through Social Media sites where you can create a link back to your site. Any time you have the chance to include your website link in something you are doing online, this creates exposure for you immediately, and it lets Google know your site is "busy" out there. Make sure you are only posting appropriate links, however.
This is how I was able to generate lots of traffic; build my list and grow my business successfully long before Google even knew I existed. And, quite honestly, it's a much better way to develop relationships. My strongest business alliances have come through people I "met" while out and about online.
Up next – we'll be talking about good places to create these links using Social Media; Blog Comments; Video and more! Don't you love the Internet? It really does weave a "web" of opportunity when it all comes together.
EXPECT Success!
Jackie Ulmer
I thought it might be helpful to share some thoughts around the topic and some of my own experiences. While no one really knows what Google wants (except Google!) there are some things I have noticed and tracked over time.
Let me first share, however, that you can build a wildly successful business online without a top 10 Organic (meaning not paid) Search Engine listing. I know this because I have done it, so this is not theory. Yes, search engine traffic helps and is a big boost, but it takes time and involves more than good, "elbow grease" marketing.
Search Engine Optimization sounds scary, but it's really just about creating content on your site that uses a "keyword strategy" to target the audience you wish to attract. So, it's starts with getting into the mind of your potential prospect.
You have a business and you want to attract others to do business with you, or join you in your business, right? What word or phrase would your potential prospect type into a search engine in order to find you, if they don't even know you exist?
Spend some time brainstorming the top keyword phrases that your prospect might use to find you. Use your top keywords on your website as you write your content. Or, if your site is already done, you can re-write your content to add these keywords in. The objective is to get Google to "read" your site and determine that it is "worthy" to be ranked on their search engine results.
You want to place these keyword phrases on your site enough that Google reads them and places your site appropriately, but you don't want to make them so redundant by repeating them too much that your reader loses interest.
Each page of your site is independent and can have its own keyword strategy, so spend some time with each page. This does not have to be an overwhelming process, though. Take a page a week and spend an hour or so working on it. Over time, these efforts will pay off as you fine tune your site and "gain favor" with the "Google Gods!"
Each time you update a page, you can re-submit it to Google using their "Submit Your Website" feature. You don't have to submit your site more than once, as Google will revisit over time, but it can boost the process when you add content. Or, if you do a complete site overhaul, be sure to re-submit.
As you are working on your Search Engine strategy and rankings, make sure you are taking time daily to promote your site as well. You can do this through Social Media sites where you can create a link back to your site. Any time you have the chance to include your website link in something you are doing online, this creates exposure for you immediately, and it lets Google know your site is "busy" out there. Make sure you are only posting appropriate links, however.
This is how I was able to generate lots of traffic; build my list and grow my business successfully long before Google even knew I existed. And, quite honestly, it's a much better way to develop relationships. My strongest business alliances have come through people I "met" while out and about online.
Up next – we'll be talking about good places to create these links using Social Media; Blog Comments; Video and more! Don't you love the Internet? It really does weave a "web" of opportunity when it all comes together.
EXPECT Success!
Jackie Ulmer
Sunday, July 12, 2009
Does Attraction Marketing Really Work in MLM
Does Attraction Marketing in MLM really work online? It certainly seems to be the buzz word these days, doesn't it? Everywhere you look, someone is talking about it. But, how many people are really practicing it, and can it really be done?
How do you set yourself apart and draw customers and prospective business partners to you? Well, it's really fairly simple, and actually easier to do online than offline.
Think of the many people who you may have run across online who are "peddling" their MLM Opportunity. Spamming it is probably a better word choice. Most Network Marketers online think that the way to build online is to over-hype their opportunity to EVERYONE they come into contact with.
They buzz onto Facebook, make a zillion friends and then zap them all a message telling them how great their deal is; how much money they are making and how "just plain stupid" you are for not joining them yesterday!
How many times have you clicked to know more when you get these obnoxious posts? Probably none!
So how do you begin an MLM Attraction Marketing Magnet? How do you get people beating down your door to join your business?
I'm going to give you three key concepts to practice when you are marketing your business online.
Concept One – Be authentic. This is easier said than done for some, but seriously, how hard is it to just be yourself? Share your story and let people see who you are. Don’t try to embellish your experiences in MLM or try to be a "success story" that you have not yet created.
Instead, share your successes and your failures; your hopes, goals and dreams. Talk about your motivation and reason why you are building a business. Share things that you have tried that didn't work out. Share what you see in your opportunity in a very real way, without using any hype.
These things are what will bond your prospect to you because there will likely be some common ground between you.
Concept Two – Provide content and value – give your knowledge away freely. You may have
seen it said that you must be willing to give in order to get. Be willing to give away some of your "Secrets" to building successfully. Share tips and resources that have worked for you. Share as much free stuff as you can find.
It's okay to offer affiliate programs and other monetization models that help fund your business, but make sure you are not always coming after your prospects or your audience with your hand out. Give away more than you profit from, and make sure what you give away offers true value.
A good way to give away content of value is to do a review on a product or service you have used online. Or, perhaps explain an effective way you have discovered of using Facebook, or a particular application there. Have you figured out a great way to manage your Social Networking activities? This would be something great to share with an audience who will be hungry to know any time saving techniques you can offer.
Content and value are what reign supreme online and you will quickly generate a following and many prospects when you can be counted on for great information.
Concept Three – Become a consultant in the Network Marketing Profession. This doesn't mean give away all of your time, but be willing to devote some time to assisting those outside of your own downline. When someone comes to you with a problem or question, pick up the phone and give them a quick call if possible. You will likely make their jaw drop and they will appreciate and remember you for this.
Make sure you make that time about the person you are calling and not just a chance for you to go on and on about yourself or your business. Ask questions and listen. See if you can get to the heart of this person's need and find a way to provide a solution.
You never know when the time might come that this person will be looking to make a company change. I promise that the time you invested in that person and that phone call will stand out and likely prompt them to consider joining your team!
Attraction Marketing works like a charm if you will take the time to master the skills of coming from a place of contribution. Give generously and know that you will soon have prospects lining up at your door! Be ready to coach them to do the same!
EXPECT Success!
Jackie Ulmer
How do you set yourself apart and draw customers and prospective business partners to you? Well, it's really fairly simple, and actually easier to do online than offline.
Think of the many people who you may have run across online who are "peddling" their MLM Opportunity. Spamming it is probably a better word choice. Most Network Marketers online think that the way to build online is to over-hype their opportunity to EVERYONE they come into contact with.
They buzz onto Facebook, make a zillion friends and then zap them all a message telling them how great their deal is; how much money they are making and how "just plain stupid" you are for not joining them yesterday!
How many times have you clicked to know more when you get these obnoxious posts? Probably none!
So how do you begin an MLM Attraction Marketing Magnet? How do you get people beating down your door to join your business?
I'm going to give you three key concepts to practice when you are marketing your business online.
Concept One – Be authentic. This is easier said than done for some, but seriously, how hard is it to just be yourself? Share your story and let people see who you are. Don’t try to embellish your experiences in MLM or try to be a "success story" that you have not yet created.
Instead, share your successes and your failures; your hopes, goals and dreams. Talk about your motivation and reason why you are building a business. Share things that you have tried that didn't work out. Share what you see in your opportunity in a very real way, without using any hype.
These things are what will bond your prospect to you because there will likely be some common ground between you.
Concept Two – Provide content and value – give your knowledge away freely. You may have
seen it said that you must be willing to give in order to get. Be willing to give away some of your "Secrets" to building successfully. Share tips and resources that have worked for you. Share as much free stuff as you can find.
It's okay to offer affiliate programs and other monetization models that help fund your business, but make sure you are not always coming after your prospects or your audience with your hand out. Give away more than you profit from, and make sure what you give away offers true value.
A good way to give away content of value is to do a review on a product or service you have used online. Or, perhaps explain an effective way you have discovered of using Facebook, or a particular application there. Have you figured out a great way to manage your Social Networking activities? This would be something great to share with an audience who will be hungry to know any time saving techniques you can offer.
Content and value are what reign supreme online and you will quickly generate a following and many prospects when you can be counted on for great information.
Concept Three – Become a consultant in the Network Marketing Profession. This doesn't mean give away all of your time, but be willing to devote some time to assisting those outside of your own downline. When someone comes to you with a problem or question, pick up the phone and give them a quick call if possible. You will likely make their jaw drop and they will appreciate and remember you for this.
Make sure you make that time about the person you are calling and not just a chance for you to go on and on about yourself or your business. Ask questions and listen. See if you can get to the heart of this person's need and find a way to provide a solution.
You never know when the time might come that this person will be looking to make a company change. I promise that the time you invested in that person and that phone call will stand out and likely prompt them to consider joining your team!
Attraction Marketing works like a charm if you will take the time to master the skills of coming from a place of contribution. Give generously and know that you will soon have prospects lining up at your door! Be ready to coach them to do the same!
EXPECT Success!
Jackie Ulmer
Thursday, July 09, 2009
Building Relationships/Partnerships Online With Message Forums and Social Networking Sites
Is it truly possible to meet people, share a business concept and sponsor others into your business without that face to face, "belly to belly" experience that we have been taught about our Network Marketing business? Can a person really build strong relationships using the internet?
The answer is absolutely yes, and my goal is to offer you some thoughts and ideas about using one of the most popular online methods – Message Boards, Forums and Social Networking Sites. A discussion or message forum is like a bulletin board online. It’s the “water cooler” of the Internet. It’s where people go to research, express and share ideas, share needs, etc. There are online message boards and forums for virtually anything you can think of. No need to limit yourself to just "Network Marketing" or "Home Business" forums.
To be effective online, there are a few areas you'll want to define for yourself. These include:
What is your goal?
Who is your target market?
How will you add value?
How will you develop an action plan within each group and be consistent?
When I set about defining goals around my participation in online forums it always starts with creating relationships. Meeting people online follows the same basic principles as meeting people offline. Say hello; ask questions and get your new acquaintance talking about him or herself; find common interests.
I like to picture myself as walking into a party when I enter an online forum. I may know one or two people, but that is about it. So, I walk in with the intention of meeting lots of new people and expanding my horizons.
Just as you would not walk into a party flashing a neon sign that says "Ask me about my business," you don't want to do this online either. Leave your business in the background in the beginning.
So, here is what you do.....
Get the rest of the article here >>>>
EXPECT Success!
Jackie Ulmer
The answer is absolutely yes, and my goal is to offer you some thoughts and ideas about using one of the most popular online methods – Message Boards, Forums and Social Networking Sites. A discussion or message forum is like a bulletin board online. It’s the “water cooler” of the Internet. It’s where people go to research, express and share ideas, share needs, etc. There are online message boards and forums for virtually anything you can think of. No need to limit yourself to just "Network Marketing" or "Home Business" forums.
To be effective online, there are a few areas you'll want to define for yourself. These include:
What is your goal?
Who is your target market?
How will you add value?
How will you develop an action plan within each group and be consistent?
When I set about defining goals around my participation in online forums it always starts with creating relationships. Meeting people online follows the same basic principles as meeting people offline. Say hello; ask questions and get your new acquaintance talking about him or herself; find common interests.
I like to picture myself as walking into a party when I enter an online forum. I may know one or two people, but that is about it. So, I walk in with the intention of meeting lots of new people and expanding my horizons.
Just as you would not walk into a party flashing a neon sign that says "Ask me about my business," you don't want to do this online either. Leave your business in the background in the beginning.
So, here is what you do.....
Get the rest of the article here >>>>
EXPECT Success!
Jackie Ulmer
Wednesday, July 08, 2009
Are You Making This Online Marketing Mistake?
Have you ever sent out an email blast; tweeted or posted a Facebook Update using your product name; company name or something about who's making how much money?
Here is a clue about your target market for your opportunity – they don’t care about your product or service; the name of your company; what big name is behind it; or who made 6 figures last year. What they care about is how it can solve a need that they have. Provide the solution to a problem, and you’ll sponsor another team partner.
It’s as simple as that, really, and yet so few people “get it.”
Instead, most internet marketers, particularly those involved in Network Marketing, spend their time talking about how great or unique their company’s product is; all of the patents it holds; and how one can make easy money in the business.
You’ve seen the ads, right?
“Make $100K in 6 months with our proven system.”
“BIG NAME promises to create more millionaires with his entrance into Network Marketing.”
“Guaranteed - $1000 in 24 hours.”
“No selling, No Sponsoring, No Meetings, No Cold Calls!”
First of all, no one believes the person who is advertising making big money quickly because we have figured out by now that the people who are making big money don’t advertise it in that way. It’s the “posers” who feel the need to blast that type of message.
Second, when one makes something look and sound so easy, who do you think it will attract? Someone who expects it to be easy and we all know that there is no short cut to true success.
Well, then, how DO you attract people to what you are offering?
You start by having a genuine conversation. You ask questions, and you get to the heart of what is most important for your prospect; what problem exists and what solution they are looking for which has you in conversation in the first place.
Success in Direct Sales/Network Marketing has little to do with the product, the compensation plan, or the big name behind the company. It has everything to do with the relationship you forge with your prospect; and the interest you take in assisting them in getting what they want.
Don’t make the mistake of projecting onto your prospects your own interests; wants and desires. It has no place in the conversation unless the prospect asks you specifically. Even then, be brief and turn the subject back to them.
Be a great communicator. Be more concerned about what your prospect will get out of your message than what you think you are saying that matters.
Before you begin a conversation, either written or spoken, get yourself into the shoes of your prospect. Feel the pain your prospect feels and communicate based on the challenges he/she faces. Communicate so that your prospect knows you “get them.” You know where they are coming from. You want them to feel identified with you. This establishes critical trust.
You want to make a connection between the desires, wants and needs of your prospect and the outcome or benefit that you are offering. The closer you can make that connection, the better. The more you will draw them in and the closer they will become to taking action.
You want to make them know that what stand between them and what it is that they want is exactly what you are offering.
Communicate that regularly and effectively to your prospects and you will become the sponsoring superstar you long to be. Your paychecks will increase and you will no longer feel the need to communicate anything to your prospect except exactly what it is he/she is looking for.
EXPECT Success!
Jackie Ulmer
Here is a clue about your target market for your opportunity – they don’t care about your product or service; the name of your company; what big name is behind it; or who made 6 figures last year. What they care about is how it can solve a need that they have. Provide the solution to a problem, and you’ll sponsor another team partner.
It’s as simple as that, really, and yet so few people “get it.”
Instead, most internet marketers, particularly those involved in Network Marketing, spend their time talking about how great or unique their company’s product is; all of the patents it holds; and how one can make easy money in the business.
You’ve seen the ads, right?
“Make $100K in 6 months with our proven system.”
“BIG NAME promises to create more millionaires with his entrance into Network Marketing.”
“Guaranteed - $1000 in 24 hours.”
“No selling, No Sponsoring, No Meetings, No Cold Calls!”
First of all, no one believes the person who is advertising making big money quickly because we have figured out by now that the people who are making big money don’t advertise it in that way. It’s the “posers” who feel the need to blast that type of message.
Second, when one makes something look and sound so easy, who do you think it will attract? Someone who expects it to be easy and we all know that there is no short cut to true success.
Well, then, how DO you attract people to what you are offering?
You start by having a genuine conversation. You ask questions, and you get to the heart of what is most important for your prospect; what problem exists and what solution they are looking for which has you in conversation in the first place.
Success in Direct Sales/Network Marketing has little to do with the product, the compensation plan, or the big name behind the company. It has everything to do with the relationship you forge with your prospect; and the interest you take in assisting them in getting what they want.
Don’t make the mistake of projecting onto your prospects your own interests; wants and desires. It has no place in the conversation unless the prospect asks you specifically. Even then, be brief and turn the subject back to them.
Be a great communicator. Be more concerned about what your prospect will get out of your message than what you think you are saying that matters.
Before you begin a conversation, either written or spoken, get yourself into the shoes of your prospect. Feel the pain your prospect feels and communicate based on the challenges he/she faces. Communicate so that your prospect knows you “get them.” You know where they are coming from. You want them to feel identified with you. This establishes critical trust.
You want to make a connection between the desires, wants and needs of your prospect and the outcome or benefit that you are offering. The closer you can make that connection, the better. The more you will draw them in and the closer they will become to taking action.
You want to make them know that what stand between them and what it is that they want is exactly what you are offering.
Communicate that regularly and effectively to your prospects and you will become the sponsoring superstar you long to be. Your paychecks will increase and you will no longer feel the need to communicate anything to your prospect except exactly what it is he/she is looking for.
EXPECT Success!
Jackie Ulmer
Tuesday, July 07, 2009
Eben Pagan's Mastermind Live Event - Follow on Twitter
Well, it's almost time for Eben Pagan's Live Mastermind Event in Los Angeles this weekend and I am so excited to attend.
The investment of time and money that I have made into his Home Study Course has been the best investment I have ever made. I have learned so much and am not even half way through absorbing all that the course offers.
Add in the bonus live event this weekend and it is truly value packed.
Here have been some highlights so far -
a) understanding how to better relate to my prospects
b) creating content that is compelling and "speaks" to the prospect.
c) balancing my business and my real life!
d) developing a business plan that resonates with my goals and desires for the next few years.
e) working smarter, in less time, freeing up more time for me and my family.
I have been very involved in studying and learning and am looking forward to the live Mastermind Event in Los Angeles this weekend.
I'll be "twittering" updates so let's connect on Twitter if we aren't already -
http://www.Twitter.com/jackieulmer
I look forward to sharing more as the week/weekend moves forward!
EXPECT Success!
Jackie Ulmer
The investment of time and money that I have made into his Home Study Course has been the best investment I have ever made. I have learned so much and am not even half way through absorbing all that the course offers.
Add in the bonus live event this weekend and it is truly value packed.
Here have been some highlights so far -
a) understanding how to better relate to my prospects
b) creating content that is compelling and "speaks" to the prospect.
c) balancing my business and my real life!
d) developing a business plan that resonates with my goals and desires for the next few years.
e) working smarter, in less time, freeing up more time for me and my family.
I have been very involved in studying and learning and am looking forward to the live Mastermind Event in Los Angeles this weekend.
I'll be "twittering" updates so let's connect on Twitter if we aren't already -
http://www.Twitter.com/jackieulmer
I look forward to sharing more as the week/weekend moves forward!
EXPECT Success!
Jackie Ulmer
Monday, July 06, 2009
Online Branding - What Does it Mean Really?
Some people seem to think that branding yourself involves coming up with some catchy website name; or user profile but that is really missing the mark.
It's really about forming relationships online, which creates a following of people who are interested in what you have to say and share. They get to know you by name; face/picture/logo and begin to seek you out for business advice consistently because they know you offer value and not some sales pitch.
There is a real key piece there - "value and not some sales pitch!"
Think along the lines of Oprah or Dr. Phil, only on a smaller scale, in your own niche market.
Provide quality value and content and you will create an online following that brands you. Make sure you are "branding" yourself in the way you want!
EXPECT Success!
Jackie Ulmer
It's really about forming relationships online, which creates a following of people who are interested in what you have to say and share. They get to know you by name; face/picture/logo and begin to seek you out for business advice consistently because they know you offer value and not some sales pitch.
There is a real key piece there - "value and not some sales pitch!"
Think along the lines of Oprah or Dr. Phil, only on a smaller scale, in your own niche market.
Provide quality value and content and you will create an online following that brands you. Make sure you are "branding" yourself in the way you want!
EXPECT Success!
Jackie Ulmer
Subscribe to:
Posts (Atom)
Posts
