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Saturday, September 27, 2008

3 Simple Keys to MLM Success

3 Keys to MLM Success

If you are struggling in your MLM business it could be that you are missing something in the 3 keys that it takes to be successful. It's a simple system of business as long as you stick to the basics and don't complicate it. Let's cover the 3 keys –

Key # 1 – Belief

Key #2 – Marketing

Key #3 – Training and Duplication

The first key to success in MLM is belief, and belief covers 3 areas, all of which are important to your success. You must have belief in the company/products that you are representing; you must have belief in the system of network marketing; and you must have belief in yourself and your ability to be successful. All of these are important, but belief in yourself is the most important.

Belief in the company and products is simple and can be developed with a few simple steps. Learn the company story and get to know the management team; their background, vision and focus. Replace every single product in your home with products offered by your company. All successful leaders do this and it's the best way to entrench yourself in your business. Once you have taken these steps, you'll know where your belief level stands. If you are confident in what you are offering and the company you represent, you are ready to market your business.

Belief in the system of network marketing is done through education. Ask your upline for five books that you can read to educate yourself on how network marketing works. Learn your compensation plan and study the success stories of others in your company and in the industry. You must know that if any other person can be successful, then you can, too.

This leads to belief in you. Ask yourself this – "Why not me, and why not now?" Success in this business is just about talking to people, each and every day about your business. That can be one person a day, two people a day or ten. The number is up to you. Your goal is to simply make sure at least one person a day learns that your business exists. You aren't begging, convincing or "selling." You are sharing information. Some will join you, and some will not, and either way, it has little to do with you.

Marketing is the second key to success. Your business will go nowhere if no one knows it exists. Decide on the number of contacts you will make each day and then be committed to seeing the job through. There are many ways you can accomplish this. Here are a few I recommend –

First, send a "friends and family" letter and let those who have a relationship with you know what you are doing. You are making a business announcement just as you would if you were opening a brick and mortar business. This letter should include a little about your reasons why; your product line; and what you are looking for in terms of customers and business partners.

Second, advertise. This can be done many different ways. A small local ad in your paper; a web decal or wrap on your car; business cards that you pass out; joining your chamber of commerce and business networking groups; purchase pre-screened leads; and joining online social and networking sites are all ideas of ways to advertise your business. You don't need to do them all. Pick two or three to get you started and grow your efforts from there.

Third, make sure you know and understand the process for explaining your business concept to others. Use the tools offered by your company and upline. Some of these tools may include a prospecting phone number; website; brochure or handout; CD; etc. Keep it simple and show each person that this is a business that is not complicated.

As you find people who want to join you in business (and you will if you are consistently marketing it) you'll want to train and duplicate the process. It really comes down to the first two keys above. Train your new distributors on developing belief in the company, products, system of networking marketing and themselves. Explain the different ways of marketing and show each one what you do specifically so there is a "roadmap" in place. Be there to coach and support and then teach them how to train and duplicate as they bring people onto the team.

Follow these 3 simple keys consistently and repeatedly and you'll have a growing, thriving business in Network Marketing. Keep it simple; make it fun and teach people how to break free of the corporate mold that has trapped so many. We offer a business of freedom and fun. Share it with everyone you can.

EXPECT Success!

Jackie Ulmer

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