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Wednesday, August 29, 2007

MLM Business Opportunities Go Mainstream!

Well, not exactly, and what I mean by that is, as an MLM professional of nearly 14 years, it has been mainstream in my life for a long time.

It's nice to see new and positive press constantly making its way out into the public sector, though.

Good Morning America recently ran a segment on the more positive aspects of a Direct Sales, MLM type of business. Details here!

As someone who has used the internet for almost 8 years to build my MLM, it is nice to have some online positive press amidst so much of the "hypey, scammy" looking stuff that shows up regularly in my email inbox. KnowwhatImean?

So, I started thinking about ways that we can promote our businesses, both online and offline, that create a positive feel among those not in our industry. I came up with these "10 Commandments of Professional MLM", if you will!

1. Thou Shalt Not SPAM thy opportunity to others. (Pretty self explanatory, I would say!)

2. Thou Shalt Not Use Hype and Exaggerated Product Claims to promote your MLM Business. (Again, pretty self explanatory!)

3. Thou Shalt Not Make False or Exaggerated Income Claims about Your MLM Opportunity. (People are going to find out sooner, rather than later, that the big bucks don't usually come in the first 90 days. We are a 2-5 year business plan!)

4. Thou Shalt Not Chase Your Friends and Family Into Your Business (Hey, we are looking for the willing here, not someone who feels a gun is to his/her head!)

5. Thou Shalt Not Tell ANYONE - "You would be great at this!" (How do you know, really? One has to WANNA first, and only he/she knows that. Instead, let people know the TYPE of person and character traits you are looking for and see if HE/SHE thinks it's a fit!)

6. Thou Shalt Not Fool People Into Looking At Your Business - (No Backyard BBQ's, only to pull out the white board before dessert!)

7. Thou Shalt Not Bash Other Companies - (You picked a great company, right. Guess what? There are other great companies out there besides yours! Telling someone that they have a "dog company" does not make you or your company look better in their eyes. It only makes you look unprofessional!)

8. Thou Shalt Not Bash Other Distributors, including your Upline - (As my mom always says, and straight from Thumper's mouth on Bambi - if you can't say anything nice, don't say anything at all.)

9. Thou Shalt Not Talk Badly About All MLM's if Yours Doesn't Work Out - (There are millionaires today thanks to MLM, so it obviously works, right? The fact that yours did not work for you does not mean it won't for you in the future, or for others. Give others the freedom to decide for themselves!)

10. Thou Shalt Not Quit! (Even if you find that the first opportunity you join is not a solid fit for you, that doesn't mean throw in the towel. You are now more seasoned and have a better idea what you might be looking for and what is important to you. Research and get started soon in something that will be a fit! And good luck!)

Now, let's see what we can all do as a community to keep the positive MLM feedback coming our way. After all, Rich Dad, Poor Dad and others can't be wrong....right?

EXPECT Success!

Jackie Ulmer

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