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Thursday, May 08, 2008

What does it MEAN to Build a Business Online?

These are questions I am asked a lot -

What does it mean to build a business online?

What is your strategy for building online?

How much time does it take?

How do I find a business that is a fit with the internet?

All great questions, and let's go through each quickly.

Question 1 - What does it mean to build a business online?

For me, it's not buying leads; it's not placing lots of classified ads; web surfing, etc. It's putting myself out there to be found, noticed, to make contact, etc. How many people do you suppose are online any given day looking for a business? Tons! I've detailed some of my steps and my journey -

Feel free to leave your comments and questions at the bottom. Let me know you were there and I'll answer any questions.

Question 2 - What is your strategy for building online?

Business building is about relationships, so I like to network with people. I'm not about blasting onto the scene and nauseating everyone with my pitch on how great my business is. Who likes that? Yuck! Instead, it's about connecting with people. One method I use is social networking. Have you tried MySpace? I know, I know -I thought it was just for teenagers, too, but boy was I wrong.

Check it out and you'll get an idea of how the site works. If you have a page, request me as a friend and mention this blog soI know how you found me.

Another strategy I use online is creating content around things other than business that I have a passion about...such as cooking! Here is a page I created for Healthy Dinners. This is a great way to meet people outside of the business arena who might just be looking. (If you have a recipe request, leave it in the comments!)

I have met some great people at Squidoo, learned a lot AND sponsored some new team partners.

Question 3 - How much time does it take? This all depends on you and your available time, but I believe 10 FOCUSED hours a week can build a solid online presence and then a solid team. Get disciplined though. You've got to be taking action steps.

Question 4 - How do I find a business that is a fit with the internet? This is a question I hear quite frequently. I recently put up a new site to teach people how to evaluate a business and how to factor in the 4 important pieces of choosing a business. Do you know what to look for in a business, once you move beyond the hype? Most people don't -

Have a great weekend!

EXPECT Success!

Jackie Ulmer
The Street Smart Wealth Team

1 comment:

Marie said...

Hi Jackie!
I always enjoy getting your street smart newsletters. I am so glad that you shared the info on the free ebook on how to make your words sell. I want to venture out with my candle business and I want to be able to come across as a professional and I want to effectively communicate to others about my business.

Marie Freeman