Developing Your WHY for Success in Network Marketing

Do you know what you are working for in your Network Marketing business? Do you have goals and dreams of what will be different in your life once you have "made it?" Do you have these concepts written out on paper?

Developing your "why" is a powerful step in insuring that you set yourself up for success in your network marketing business from the very beginning. Think about it – Network Marketing is a volunteer business. We choose on our own to get started and pursue a business. No one forces us to sign on the dotted line. For many, this can be a double edged sword.

This means there is no boss setting up a job description for you; no one making sure that you complete the tasks necessary to be successful; and no guaranteed paycheck! You are now your own boss and you are in charge of your own success and paycheck. You must be self-directed and disciplined. You must do it without being told to.

Laying your foundation for success is important to keep you in the game and taking action steps daily. When you are very clear on what it is you are working toward, it makes this much easier and more fulfilling. After all, it's about more than just money. What will the money provide for you?

I remember my first day in Network Marketing as if it were yesterday. It was filled with all kinds of different emotions - excitement, belief, desire, anticipation, fear, disbelief and anxiety. I felt all of these feelings and all at the same time.

Have you felt that way? Do you feel that way now? If so, you are quite normal, which means you have what it takes to be successful!

The secret of the first day is to write down those positive feelings right then. Put them in a notebook, along with your goals, dreams and the vision for your life. This helps shape your reasons for pursuing your business.

Those positive excited feelings are what you are going to fall back on each step throughout your career in Network Marketing. Still today, before I sit down to make phone calls or send an email to prospective business partners, I conjure up those excited feelings and bask in the feelings and emotions that they create. After a few minutes of doing this, I am inspired and motivated to make those calls and make them great!


I suggest you start a dream book. This will serve you well as you travel on your journey. I know CEO's of Fortune 500 companies that have dream books. It's a very powerful tool. Go to a nice bookstore, such as Barnes and Noble or Borders and buy a journal with blank pages. Lines aren't necessary. Pick one that really fits you. Do you like fabric? Floral or stripes? Paisley or something else? Maybe leather is more your style.

Pick something that really fits you. After all, you are going to create your perfect life in this book, so it needs to be YOU!

Begin thinking about the things you want in your life. There are three areas to consider -

Things you want to have. (Your dream house, dream car, exotic trips, jewelry, etc.)

Things you want to do. (Start a foundation for disadvantaged children; speak onstage at a generic Network Marketing Event or your company convention, be a Top 10 Income Earner in your company, etc.)

Who you want be. (This is a BIG one. Are you a teacher, motivator, inspirational, or altruistic? This involves words that are about you. Words that people use to describe you.)

Get some magazines and begin cutting out pictures and word descriptions of what you want to have, do and be. Now, begin pasting them into your journal pages, and feel free to write about them, too.

You would be amazed at how many of those pictures from my own dream book are now a part of my life. Some of them I cut out, pasted in the book and never really thought of again. And, then, they showed up in my life!

Read through the pages of this book twice a day, at least. Once in the morning, first thing, and once at night, just before you drift off to sleep. Run these "pictures" through your mind every day to get yourself inspired and create an anchor for your success.

Now, you have a very powerful reason established for pursuing your business. As you build it, this will compel you to continue moving forward when someone tells you "no" (and they will), someone says you are crazy, or tells you that you have joined a cult or pyramid! Let your dreams and passion keep you from ever quitting or losing your drive to keep going.

Surround yourself with people who support you in your dreams and those who also share your goals. Work daily on developing the right attitude for success, and keep your belief system strong. Believe in yourself, the profession of Network Marketing and the power of your dreams.

You'll get out of your business exactly what you put into it. Make sure you have compelling dreams and goals and give your business the best you have each and every day, and it will reward you with the best offered!

Here is a short video on your WHY -





Get busy developing your WHY!

EXPECT Success!

Jackie Ulmer