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Wednesday, October 24, 2007

MLM Duplication

What is duplication and what can and can't be duplicated among your team?

This is an issue have pondered over and over for 14 years and have come to one conclusion - duplication is a choice.

Network Marketing statistics have shown that around 80% of those who come into your business will not duplicate ANYTHING that you offer to them.

That good old 80/20 rule applies all the way through, eh?

Duplication is defined by Michael Clouse as - "Duplication is what I am about to do with you, you must be able to immediately do with the next person you meet, with or without my help, whether that person lives across the street, across the town or across the country."

The basics of our business CAN be duplicated by anyone willing to DO the duplication.

Make the list, contact, invite, present.

As we all grow in the business, however, new ways of developing the business will evolve. ALL are duplicable to someone somewhere, if he/she chooses to.

I write articles; ebooks and build almost exclusively online by getting involved in communities of some type.

And, I enjoy writing so it comes naturally for me.

For some, they will see this process as not easily duplicated. Can it be? Yes! Will it be? Only by some.

Some people like to buld their business through buying leads and calling. It's a process, if you've ever done it, you know. It takes a pretty thick skin. Can it be duplicated? YES! Will it be? Only by some.

Mark Yarnell has shared on his early taped trainings that he used to dress in a suit, go down to the business district and stand on the corner approaching people about his business. He would collect cards of those who said yes or maybe, and then st up in home meetings at his home to show the business.

Can it be duplicates? Sure, you bet! Will it be duplicated? Only by some. (And certainly not me, although I would never argue with his success!)

So, is duplication a myth? Do we need to worry about every method we use to build or business being duplicated by the masses?

My thought is train on the basics, and train on other methods as well. It's like offering a buffet, so to speak.

Making the warm list and going that route can provide the fastest growth, if done right. And, there are also those stories of that creating the fastest route out of the business due to rejection.

So, how do YOU get your business duplicated? What steps do YOU take a new person through?

EXPECT Success!

Jackie Ulmer

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