MLM Leads: How Late Can You Call Them?

Does this describe you? You're gung ho in your MLM business and ready to get started working with leads. You've seen the MLM Scripts; you are fairly certain you know what to say; and so you spend money buying leads.

Maybe you've run an ad, or are specifically buying leads. Whatever the case, the leads come in and now it's time for you to call them.

Suddenly, there is so little time and so many things to get done. You just don't have the time today to call those leads, so you delay until tomorrow. Then, the next day; and the next; and the next.

You may shoot off a quick email, hoping that will do the trick. And, maybe you just do nothing.

Or, perhaps this scenario fits you. You are well along in your business and something comes along to upset the daily routine and balance, and you have a hard time getting back into the swing of things. It's kind of like eating right and working out. Once you get in a groove, all is good. But fall off track and getting back on board can be tough.

Here is some good news for you - it's never too late to call those leads.

Can I be honest here? I've been a real slacker in terms of calling leads since the end of October. So much has been going on here with the fire evacuations; assisting neighbors and friends who lost homes; the holidays; my family; and my general feeling of "not wanting to be on the phone and not feeling especially perky."

I thought I might just coast through the holidays and get back to business after the first.

Here's what happened to give me the boost I needed to pick up the pace. My husband and I went to a holiday party on Sunday evening. It was a fairly small gathering of most of our very close friends. As I've said before, my friends know I have a candle business, but they think it is "just my little candle business." They have no idea the scope of it or what all it really entails. And, they have no idea of my income level. I like it that way.

Well, word is getting out. Seems a friend of a friend of a friend found me online and "told on me."

Long story short, the husband of one of my friends cornered me in the kitchen and said -"I had no idea the extent of your business. I thought you just sold a few candles here and there, but I had no idea." We chatted for a bit about the internet; how I work my MLM Business and so on, and he wants to chat more after the first of the year. He's a fellow airline pilot who is facing retirement in the next few years and he wants to retire but have something. We all tease him that he will NEED something as he has a darling, high maintenance wife!!! And she is one of my dearest friends so I mean that in the nicest way, but that girl can shop.

Who knows where it will go, but it really boosted my energy level and put me right back into the saddle.

MLM Slacker no more!

What will give you that boost you need to take your business from hum-drum to the stratosphere? (And I ain't talking Vegas, baby!)

I spent the day yesterday going back a full month to leads I had delayed calling. I had no great reason for not calling, but I was busy and just didn't feel like making the call when the lead came in. It happens to us all, no matter how long we have been in the business, or where you are in your business.

Some days, it's just not fun to pick up the phone.

And, right now during the busy holiday season, you may have a bit of a grace period!

So, I just went back and made the calls. I apologized to those who I spoke with and to those whom I left a message. I didn't give an excuse; I just apologized for the time delay. Everyone I spoke with was still very receptive and interested and I mailed out packets to them. They all knew the business I was referring to and fortunately, all have been receiving messages from my autoresponder, so it wasn't like there was a total void.

If I left a message, I followed up with a personal email directing them back to my site and letting them know a packet is on its way. Many of those wrote back and are still interested. Some entered the candle drawing. So far, no one was rude or told me to take a hike. Keeping my fingers crossed!

So, the bottom line is, CALL YOUR LEADS, no matter how old they are. Find out if they are still interested. If they have moved on, oh well! If they are interested, get information out to them immediately.

We all have those times when we miss something important to our business. Being timely is important, but it is not the end-all and in many cases, if you are just REAL, authentic and honest, you can pick right up. This also gives your prospect "permission" to not be perfect.

Even though it is the holiday season, I encourage you to not wait another minute. Make some calls. You will feel SO good once you do! And, you'll create some momentum in your business that will take you right through to the new year. There is nothing like starting off in January with momentum already in place.

It's never too late to make a first impression!

Be sure to follow up after the holidays and you'll be amazed at how many people will join your team in January.

EXPECT Success!

Jackie Ulmer