Selling the DREAM in Network Marketing!


I recently posted this on another BLOG in response to a question about whether it is right or wrong, or even unethical to "Sell the Dream" in Network Marketing.

What do YOU think?

Selling the dream is so vague. WHAT dream are you selling and who's dream is it?

For me, I just share my story, from the heart and speak only about what my success has allowed me to create for myself and my family. I NEVER share my income and NEVER ask others to share theirs.

Everyone's dream is different. So many in Network Marketing sell the "dream" of flashy cars, large homes, second homes, flashy jewelry, etc.

That has never been my dream so none of that was ever appealing to me. In fact, it was and still is a total turn off.

I look through home business magazines and see so many of the advertisements with people standing in front of the cars and houses and I think - "Yuck! Big ego, wouldn't want to work with that person."

They may be really nice, really successful, etc, but that first impression tells me I would not like their style of working this business and would not want to have them interact with my team or prospects.

So, selling the dream, to me, can be done very effectively by sharing your story, ALL of it. Including what it has taken to get to the point you are, and the times you may have wanted to quit.

I look back on my own 13 years and realize what an extreme personal journey it has been. In many ways, I am uncertain how to share that with someone who's looking at the business. It's been sheer grit and determination to succeed and reach the top.

It was SO worth it and painful many times. Not as painful as what my lilfe might have looked like otherwise.

Integrity is always in style, especially in this business!

EXPECT Success!

Jackie Ulmer
http://www.streetsmartwealth.com