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Monday, July 06, 2009

Online Branding - What Does it Mean Really?

Some people seem to think that branding yourself involves coming up with some catchy website name; or user profile but that is really missing the mark.

It's really about forming relationships online, which creates a following of people who are interested in what you have to say and share. They get to know you by name; face/picture/logo and begin to seek you out for business advice consistently because they know you offer value and not some sales pitch.

There is a real key piece there - "value and not some sales pitch!"

Think along the lines of Oprah or Dr. Phil, only on a smaller scale, in your own niche market.

Provide quality value and content and you will create an online following that brands you. Make sure you are "branding" yourself in the way you want!

EXPECT Success!

Jackie Ulmer

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