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Thursday, August 13, 2009

Are you in Big Business Mode or Stuck in Small Thinking?

Are you thinking small or big business?

Business slowdowns are occurring in much of the business world, so if you've been thinking that it is limited to just you or your business, ask around. It doesn't matter what your home business or what your product, chances are, you're experiencing a drop in business. This is not the time to throw in the towel, however. It's the time to do a full court press and take your business to the top.

I've been conversing with other networkers who are sharing the same sentiments. Some are starting to let fear grip them; and others are taking a proactive approach.

If you've read the business section of your newspaper, or jumped onto Yahoo News lately, you'll see what's happening elsewhere in the world of business.

Car makers are downsizing; governments are downsizing; and the list goes on. This means the loss of jobs by more workers all around the country and in many departments. These companies are'f currently closing their doors, but they are refocusing their businesses and going through everything to see what works and what doesn't. Many other types of businesses are doing the same.

What are you doing with your business plan? Are you going through everything? Seeing what works and what doesn't? Sharpening your focus and re-working your business plan? This is the sign of someone thinking big business.

I've heard from networkers inside and outside of my business who are quitting. Things are getting tight and instead of looking at their business as an asset, they are choosing to see it as a liability; something that must go. This is an interesting way to think about a business, designed to bring in money.

Now is not the time to throw in the towel. Leave that to your competition. That is very small business thinking and is not the type of thinking you need to move your business forward. Tough times mean increased opportunities, if you'll look for them and put yourself out there.

So, let's get out that business plan and give it an overhaul. Let's start with an inventory of what you have been doing. Get out a sheet of paper and write out what your daily action plan has consisted of over the last few weeks; months or even years. What has brought you the greatest success? What has brought you the greatest passion toward working your business? In what areas can you make improvements?

What type of monthly advertising budget are you working with? Where are you committing that budget monthly? How effective is this for you? What have you learned from this advertising? What can you do to increase your advertising budget without taking from your family budget?

Success in your own business involves just a few simple things. After all, when you think about it, there is nothing different from someone who is not having success compared to one who is except action, belief and consistency. These are the essential ABCs of business success.

Action means doing something to move your business forward each day. These can be small, meaning not a long list or super time intensive.

Here is an example of some action steps to take daily –

Pass out your business card to two people each day.
Make 2 new friends on Facebook, Twitter or another social networking site.
Call two leads who have responded to an ad for home business.

There are others, but these are two that are simple to do. Find the methods that work for you. This checks of the A part of the success plan.

Belief is the next one. How do you know that the sun will come up tomorrow; that the seasons will change? We have no real proof except that it has happened before, so it should happen again, right? This is belief, and it plays an important part in your success.

How to you make yourself believe that you will be successful, especially if things have been rocky? Who do you know who has already had the kind of success you are seeking? What is it about this person or these people that makes it work for them? What steps do they take each day? Are these steps that you could also take?

If you know that others have been successful in the same company, then you must believe that if you follow in their footsteps you will be, too. Belief is powerful, and a necessary part of your business.

Consistency is the final piece of the "big business thinking plan." McDonald's did not become successful by offering French fries only on Monday, Wednesday and Friday. Or, by opening only when they feel like it. Their success has come as a result of being open for business at posted, scheduled times, and remaining open and in business even when no customers are in the store. They have a big business approach.

How well will any business do if it is only open an hour or two a month? What if those two hours consist of reading email; checking into the back office to see how many hits the website has received; and wondering why no business is coming in?

The key piece of Consistency is taking Action, based on Belief. No one has ever failed who has pursued this avenue of business success.

So, as other businesses and competitors close their doors, do you see this as a trend you should follow, or opportunity to increase your market share?

Put your big business sunglasses on and use this time to be a business success story, surviving in an environment where a large percentage of your competition is quitting, leaving a wide open opportunity for you!


EXPECT Success!

Jackie Ulmer

Wednesday, August 12, 2009

Are You Attending Your Company Events?

As I write this, we are on the final day of my company's convention. It is always so inspiring and empowering to attend events where you meet people committed to their dreams. I hope you are making plans to be at your company event.

Company events are a critical part of any MLM business and can be a make or break of one’s success. It is always a highlight for me to visit with many different people from different places and different walks of life, and most importantly, different “places” within their business journey.

It’s enlightening to watch people’s listening and learning styles as they absorb information and knowledge from those who have traveled the path before. I always reflect on my own early days at events and what I took away from those who I interacted with.

I was always looking for the Holy Grail at these events. I was convinced there was some magic script; secret handshake; perfect pitch or some key piece that I was missing from my business portfolio. I would make a list of each top money earner who I wanted to spend just a moment with and the questions that I wanted to ask. I would stay up late at night in my room, making lists of the business building activities I was going to jump into once I returned home.

This was going to be the month that I was going to finally get serious about my business and do whatever was needed to propel myself into the top income earner ranks.

The reality for me back then is that I was not ready to truly move myself forward in my business. I was too outwardly focused on the “how” of doing the business and not the “why.” I was looking in all of the wrong places for my success.

What was missing was a significant purpose and end goal for me to focus on that would make the difference. Something that was measurable and achievable.

My first and primary goal was to make sure I was able to stay home and raise our children without day care. Well, I had already accomplished that and didn’t have to be a top income earner to do it.

I also wanted to be able to travel and enjoy life. Well, since my husband is employed as an airline pilot, we already had good flight benefits and so I was able to travel much more than most people because we had flight passes. So, even though I wasn’t meeting my exact goal of traveling in first class, staying in first class hotels and enjoying first class food without regard for price, I was still doing pretty well with that goal.

I believe everyone has a turning point in this business. An event or epiphany that occurs that moves them from hope, thought and inaction to drive, ambition and inspired action.

Mine occurred after reading a quote from one of my mentor’s daughters who was headed out to an education at sea program. It’s an expensive school program and when the student was asked “what does your dad do that allows you to go on this educational experience?” She replied “My dad? You mean my mom. It’s what my mom has done.”

That was a strong measurable and achievable goal for me. And while it didn’t necessarily mean one of my children would choose to participate in a program like this, I wanted to be in the position to give them this opportunity.

And, most of all, I wanted them to know that it was me, their mom, who had moved forward and had the tenacity to create a successful business, while home with them, that would benefit our family and provide us with the ability to have all of the extras we wanted in life.

What was or will be your turning point or epiphany in your business? Are you like I was, attending events and having the best intentions but never fully committing full out?

It’s certainly a “been there, done that” for me, and if I could impart one piece of advice or encouragement it would be to first work on yourself if you are not ready or are struggling to get yourself into action in your business.

The key for me was to continue reading the stories of others and to see myself as writing a success story in MLM. It was to find that measurable goal that would move me forward. It was to continue to believe and have hope, knowing that as I struggled and “failed forward” I would get there. I would arrive at that place I so desired.

Wherever you are in your journey, it’s important for you to know that you can get there. Nothing is stopping you but YOU! It’s not always easy, but it is always worth it. Take the steps necessary to grow yourself and become the best that you can be.

If anyone else can do it, so can you. Let this time be your time to shine. Get it done now and then enjoy the rest of your journey knowing that the hardest part is behind you and the pot of gold is there in every day that you celebrate your success!

EXPECT Success!

Jackie Ulmer

Tuesday, August 11, 2009

Build Your Business Before You Need It

When we started our network marketing career, over 15 years ago, we did so with 2 thoughts in mind.

One was income replacement – to eventually develop a business and an income that would replace an employee salary. The second was an insurance policy.

At that time, the industry we worked in (airline) was going through major mergers, paycuts and downsizing. More than a decade later, the same is still going on and through in pension cuts on top of it.

While we didn’t "need" the income at that time, we did need the insurance policy for peace of mind. So, we rolled up our sleeves and started building.

Today, virtually everyone should be evaluating some type of "Plan B" business that can be started without a large investment and built over time. This just makes good business sense given the times we are living in.

Here are some steps for getting your Plan B started –

1. Do your research carefully and choose a business that fits you.

2. Don’t get caught up in hype and slick marketing.

3. Know that it is a 2-5 year business plan. You aren't going to get rich and quit your job
overnight.

4. Have a long term vision for success and the patience to see the job through.


Let's look at these one at a time.


One, do your research carefully and choose a business that fits you. Spend some time evaluating your likes and interests. That old saying – "Do what you love and the money will follow" is very sound advice. When you involve yourself in a business you enjoy, you are much more likely to stick with it. When evaluating a Network Marketing Business, use my checklist.

Two, don't get caught up in hype and slick marketing. This can be a big challenge, especially when you are researching online. Marketing messages are written to be persuasive and everything sounds great, and the next one sounds even better, right? Educate yourself and be sure you understand exactly what it's going to take to make a successful business for yourself from the business you choose. Look beyond the hype; talk to people and make a sound business decision.

Three, understand that just like any business, it's typically a 2 to 5 year plan to achieve the success you desire. Get rich quick has no place here and won't ever last. If it were that easy, everyone would be involved. Develop a business plan and be willing to be coached by those who are successful already. Understand that there will be some challenges and times you'll feel like quitting. Make a commitment to always wait until the next day to quit. Sleep on it and see how you feel the next day.

Finally, have a long term vision for success. Develop a dream book or board that spells out exactly what you are looking for. Set some timelines to achieving some of those goals and work steadily toward accomplishing that. Work in 90 day cycles for success. This will give you the ability to do a fair analysis of what is working.

Build it now, before you need it and create the security that comes from knowing you always have a cushion to fall back on.

EXPECT Success!

Jackie Ulmer

Sunday, August 09, 2009

You Didn't Fall For "The Next Big Thing" Did You?

If you've been on the Internet (and you have since you are reading this) you may have fallen prey to "The Next Big Thing" syndrome that is out there. It's rampant on the Internet, and if you are signed up on very many newsletters or notification lists, you are likely seeing it regularly.

You're cruising through email and BAM – an email drops into your box with a screaming headline about how great this new opportunity is; and how much money you are going to make with this new opportunity; and how so-and-so-big-name is getting involved with this big opportunity and this opportunity is going to help you dump your mediocre status that you've had so far in M.L.M. and you are going to finally make some REAL money!

Question for you – how many opportunities are you going to join before you realize that none of this has anything at all to do with your success? New; better; best; big name; matching bonus, blah, blah, blah. This is not what true success is about.

It's not the company; it's not the big name; it's not the products; it's not the pay plan; it's not your upline; it's not the "turnkey, duplication system"; it's not any of these things that determine your success in Network Marketing. These are just things sold to you by slick marketers who know how to invoke your emotions and make you think you are going to win the lottery if you just join "their deal."

The opportunity you have in front of you most likely has all of the components to allow you to create the business and lifestyle of your dreams. If anyone in your company has done it, so can you.

The only thing that is missing for you, if you aren't getting what you want from it, is your belief; your commitment and your focus. The success you desire is all about you, and your ability to get it lies within you.

You just have to decide to stop looking around; procrastinating; making excuses; and thinking that it can't happen for you. You have to decide that every day, you are going to put one foot in front of the other and BE the success story you desire.

No one gets lucky in this profession and no one gets a free ride. The top distributors get to the top by developing a business action plan and taking action. Simple as that. In the beginning, they work hard to lay the foundation. Sometimes, it seems like there is no progress. They certainly work harder than the ones standing on the sideline saying "It's easy for so-and-so. He/she has ______ and I don't."

In the beginning, you must treat your business like a JOB if you want to create the benefits it offers. It's not the lottery; it's not get rich quick; and everyone pays a price to be successful. It's a high price, too, but it is so worth it.

The average networker, however, does not treat the business like a JOB. They don't make a commitment; and they aren't willing to pay the price. They think that when they order their starter pack, they are buying a lottery ticket guaranteed to win. Or, pulling the arm on a slot machine.

Knowing this, what steps will you take today to get your business into the race? How will you develop a disciplined work ethic so you can begin to see the results that you want? The grass really is not greener anywhere else. It's thick, rich and fertilized right here, right now. If you aren't getting the results you want out of your business today, who is going to change that? It's not your sponsor, and it's not the company. It's you.

Cruising the Internet looking for something easier; more this or more that isn't going to change your results. You will face the same problems there and have to overcome the same challenges.

You have to be willing to decide what it is you really want; decide what price you are willing to pay to get it; decide what you must and will overcome to get there; and decide to take action starting right now and every day.

It's that simple. I remember the day I made that decision. I remember the price I was willing to pay. I remember my challenges and what I had to do to "get over myself" essentially. And, I remember every day how glad I am I had "that day."

Let today be YOUR day!

EXPECT Success!

Jackie Ulmer

Saturday, August 08, 2009

Using PPC to Develop Your Keyword Strategy

You've built your website to promote yourself and your business, right, and now you want to work on your keyword strategy for getting high search engine rankings and driving that ever elusive traffic your way! Well, here is a great way to determine what keywords are going to work the best in your business.

Start a Pay Per Click Ad Campaign with Google, Yahoo Search and/or MSN.

Let's use Google for our example. It's simple to open a PPC campaign and the minimum amount it will cost you is $25. This is a very inexpensive way to test what's going to be the best strategy for attracting the most customers and prospects to your page.

This can save you thousands of hours and time is money, right!

Make sure you read my previous post on SEO so you have an idea about developing your website keyword strategy. - http://jackieulmer.blogspot.com/2009/08/are-you-confused-by-seo-and-search.html

Once you have identified your target market and the most likely terms that they might use when they are searching for a site/business like yours, you can start your PPC campaign and test out those keywords to see which ones pull the most traffic.

Get a free Cheat Sheet on how to get this started and what it all means.

Once you open your account, be sure to read through the Beginner's Guide so you know what you are doing. Be prepared to trial, test and make changes for a full 90 days so you can see how to best adapt your site to fit your visitor profile through the most popular keywords. Your goal is to make the most of your advertising efforts; spend as little as possible for the highest level of results.

Using this strategy, you can track the number of clicks it takes to get your end result. This result could be for your visitor to opt in to your campaign; buy something; join your business, etc.

Once you've tracked out 90 days, you can begin to fine tune your website based around these keyword strategy results and begin to generate organic search engine traffic as well.

EXPECT Success!

Jackie Ulmer

Friday, August 07, 2009

Key Quality #6 of the Successful Network Marketer

What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.

Key Quality #6 – Be Accountable.


Accountability is a key piece of success in the profession of Network Marketing largely due to the fact that this is a volunteer business. It doesn't come with a job description; a time clock; or a set paychecj at the end of two weeks.

It's up to you to make things happen in your business.

Staying accountable to yourself will help you keep focused, remain committed, and know what steps you will take in your business journey each day. Find a partner to be accountable to, if that helps.

This is not meant to be "your boss!" But, rather, this is your friend. Your personal assistant, committed to assisting you with those oh-so important business steps.


Use a Weekly Planner to chart out what steps you will take and then follow through with action. Adapt them to fit your style. Talk to your sponsor about accountability sheets that might be available to you.


Spend some time today reviewing your goals and objectives in this business. Also, reflect on the available time you have to commit to your business. Get clear on the action steps that will take you where you want to be.


Write down your goals on a 3 by 5 index card. Write down your 5 most important action steps for each day.


Place these near your phone, computer, tape to your mirror, etc. Make sure this is in front of you each day.


If you get side tracked one day....oh well. Each day is a new beginning.


Tracking is essential to your business. It does two things - it improves on those actions you are already good at and it shows you your weaknesses.


Pay attention to those weaknesses. There is great wisdom there as to why things may not be going the way you want.

One of my mentors once said - "Is your business growing? People spend months "doing" the business, then get a paycheck and think 'this isn't working.' That's not true! What they are DOING isn't working."

Certain proven activities produce results in network marketing. These don't really change from company to company.


That same mentor above created the Pocket Tracker Training. I have used this for years in the business. It helped me grow to a six figure income earner and I know it will help you, too.

Find out more at - http://www.streetsmartwealth.com/track.htm


"If we did all of the things we are capable of doing, we would
literally astound ourselves."

Thomas Edison


Here's to a great day!

EXPECT Success!

Jackie Ulmer

PS - I'm headed to my company convention today and look forward to sharing updates!

Thursday, August 06, 2009

Key Quality #5 of the Successful Network Marketer

What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.

Key Quality #5 – Attend Company and Distributor Events.

Getting yourself "plugged in" and familiar with the company, culture and story behind the company best occurs by actually being physically present. There is something magical that happens when you attend your first company event. IT's hard to describe, even.

Beyond providing proven, critical training, it instills something in the new distributor about how "real" the business is and the possibilities it contains. You'll meet the top income earners and leaders within the company, the management team; and by the time it's over, you'll realize that you have as much potential as anyone of taking your business to the top.

Find out as quickly as you can what events are planned and begin immediately to plan on attending. Determine dates; costs; and details that you'll need to take care of in order to get there. The more events you attend, the more your business will grow.

The more people on your team who you get to events, the faster your business (and theirs) will grow. Your team will attend if you attend. This is not a case of "do as I say, not as I do." If you want a growing team, grow yourself by being at events.

Promote these events way before the month they occur so your team can make plans. Have a special gathering for your team at these events, if possible, and make sure people meet and get to know each other.

After the event, share your thoughts and experiences and announce any upcoming events to get your team in the planning stages to attend. Get others to share their experiences, as well.

This is a very important, non-negotiable part of your business strategy for success. You simply must be at events!

Tomorrow, Key Quality #6 – Be Accountable.

EXPECT Success!

Jackie Ulmer

Wednesday, August 05, 2009

Key Quality #4 of the Successful Network Marketer

What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.

Key Quality #4 – Follow a System of Single Daily Actions.

Let's face it, your business is going to grow by doing only two things – finding customers, and signing up new distributors who find customers and new distributors. So, you'll want to incorporate these two things into a plan of Daily Actions.

Your system for doing these things will consist of your list and methods for finding people to speak to about your products and business; your presentation to these prospects; following up; and taking action with those who say yes.

Decide how you are going to grow your contact list. Start by using the notification process to advise those you already know about your business. From there, determine the methods of generating leads that most appeal to you. Talk to your sponsor about different ideas and find your best fit. This will help ensure that you take these action steps daily.

Your daily action plan should consist of talking to at least 2 people per day about your business. As you do this, you'll also incorporate follow up as part of your action plan, since you'll be following up with your daily contacts. Sponsoring and training will also become a part of your daily business plan, as well.

These consistent actions will take you to the top levels of success in Network Marketing.

Tomorrow, Key Quality #5 – Attend Company and Distributor Events.

EXPECT Success!

Jackie Ulmer

Tuesday, August 04, 2009

Key Quality #3 of the Successful Network Marketer

What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.

Key Quality #3 – Study Your Profession.

If you wanted to learn to fly an airplane, there would be some education and study required, right? What if you wanted to become a surgeon? Same thing. Network Marketing success is no different. You must be teachable, and you must be willing to seek out and learn every day.

Talk to your sponsor about the methods he/she uses to build the business. Find out what training resources you should be learning from. Set aside time every day to expand your learning process.

As you begin learning and studying the profession, you will find stories and experiences shared by others that are just like you. Everyone has moments of challenge and struggle in this profession. Everyone who is actually working the business hears "no" much more than they hear "yes." And, the successful ones keep going. No matter what.

As you study these stories, it will instill in you that you can be a success, too, if you just keep taking action. Your first days in Network Marketing can be the most challenging, and if you are plugged into learning and studying from others, you will know that what you are experiencing is common and this can keep you in the game.

Your business will grow as fast as you do and you'll grow faster by studying and learning from others. Stay in student mode and be ready to share this important activity with your growing downline.

Tomorrow, Key Quality #4 – Follow a System of Single Daily Actions.

EXPECT Success!

Jackie Ulmer

Monday, August 03, 2009

Key Quality #2 of the Successful Network Marketer

What defines success in any profession? Typically, there are a few qualifiers and Network Marketing is no different. Too many people, however, enter our profession and think success will happen even if they take shortcuts. Not so. Network Marketing, like any solid profession, requires mastery of a few essential components if one wants to experience true success.

Quality # 2 - Develop a Loyal Customer Base

I know, I know – you were told that Network Marketing isn't about selling; it's simply sharing! Whatever. Do you want to be successful? Then don't be afraid of the word – SALES! It's not a dirty word. Sales goes on everyday and you are a part of it in some way every day. Why not profit from it yourself, since you offer great products and you believe in those products.

Big checks are created through sales volume and there is no better way to create sales volume than to develop a few, loyal customers and teach others to do the same. People will stay in the business when they have success, and that first success of getting a customer goes a long way to securing everyone's future.

Here is a shocker – not everyone you know is going to want to get involved in the business. In fact, most won't. But a strong number of those people will be interested in trying out your products.

For me personally, no one in my family is involved in my business and no one in my circle of close friends is either. They are, however, my best customers and strongest source of referrals. This creates a retail income source to fund a marketing budget for the business and it builds volume. As a leader, I am setting a good example for my team by retailing.

Set a goal of finding ten to fifteen customers. These are people who just use your products and are not interested in the opportunity. As I mentioned yesterday, I give away a lot of my products. Try this as well. Give a demo to ten or fifteen friends, along with a catalog and order form and see what happens.

Provide good customer service by following up to see how they like the products and check in regularly for repeat orders. Give discounts and add in bonuses. These are tax write-offs, and more importantly, they secure your customer base.

Teach your team to do the same and watch your group volume and commission checks soar!

Tomorrow, Key Quality #3 – Study Your Profession.

EXPECT Success!

Jackie Ulmer