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Saturday, August 08, 2009

Using PPC to Develop Your Keyword Strategy

You've built your website to promote yourself and your business, right, and now you want to work on your keyword strategy for getting high search engine rankings and driving that ever elusive traffic your way! Well, here is a great way to determine what keywords are going to work the best in your business.

Start a Pay Per Click Ad Campaign with Google, Yahoo Search and/or MSN.

Let's use Google for our example. It's simple to open a PPC campaign and the minimum amount it will cost you is $25. This is a very inexpensive way to test what's going to be the best strategy for attracting the most customers and prospects to your page.

This can save you thousands of hours and time is money, right!

Make sure you read my previous post on SEO so you have an idea about developing your website keyword strategy. -

Once you have identified your target market and the most likely terms that they might use when they are searching for a site/business like yours, you can start your PPC campaign and test out those keywords to see which ones pull the most traffic.

Get a free Cheat Sheet on how to get this started and what it all means.

Once you open your account, be sure to read through the Beginner's Guide so you know what you are doing. Be prepared to trial, test and make changes for a full 90 days so you can see how to best adapt your site to fit your visitor profile through the most popular keywords. Your goal is to make the most of your advertising efforts; spend as little as possible for the highest level of results.

Using this strategy, you can track the number of clicks it takes to get your end result. This result could be for your visitor to opt in to your campaign; buy something; join your business, etc.

Once you've tracked out 90 days, you can begin to fine tune your website based around these keyword strategy results and begin to generate organic search engine traffic as well.

EXPECT Success!

Jackie Ulmer

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